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McCarthy Counseling

McCarthy Counseling Associates, PA & the Center for Psychophysiological Assessment and Treatment provide the greater Myrtle Beach area with traditional, quality-oriented office-based and telehealth mental health  evaluation and treatment services  including; 

  • Short and long term counseling services for mental health issues. Individual, Couple, Group, and Family counseling. 
  • Relationship problems counseling involving Parent-Child Conflict, Family Disagreements, Intimacy Issues, etc. 
  • Addiction assessment and treatment services for Alcohol and Drugs as well as Gambling, Sexual Addiction, and Other Addictive Disorders.
  • Comprehensive educational evaluation and remediation for Attention-Deficit\ Hyperactivity Disorder, Autism, Spectrum Disorder, Learning Disabilities, Traumatic Brin Injury, Scotopic Sensitivity Syndrome, etc. 
  • Forensic evaluation and treatment in Custody, Criminal, Disability, Workmen's Compensation,  Head-injury and Medical Illness cases, with Attorney Consultation available worldwide via the Internet and telehealth. 
  • Online Counseling and Telehealth Services including qEEG artifacting and interpretation, biofeedback, neurofeedback, transcranial photobiomodulation and forensic consultation worldwide via the Internet. In-home qEEG, biofeedback, neurofeedback and hotobiomnodulation evaluation and treatment programs are also available for non-ambulatory patients or special circumstances at a local level.

Please be aware we are credentialed specialists in qEEG, swLORETA, biofeedback, neurofeedback (Including LENS), transcranial photobiomodulation, cranial electrical stimulation, audio-visual entrainment, and advanced Clinical Supervision. Our office is equipped with the latest FDA-registered digital equipment and computer software for completing comprehensive psychophysiological profiling and funcational  brain studies (Using FDA-rtegistered Neuroguide software). MCA distributes Alpha-Stim eqipment for pain management, Neuronic Transcranial Photobiomodulation Systems, and is a Regional distributor for Mind Alive, Inc (

MCA was the first practice in the country fully accredited by the American Association of Integrative Medicine (AAIM) Accreditation Commission in recognition of providing quality integrative healthcare; and, all members of the Clinical Staff were Board Certified in their respective academic disciplines..
Dr. Robert McCarthy, Executive Clinical Director, is an internationally-known authority in integrative medicine who for many years served on the National Executive Advisory Board of the American Association of Integrative Medicine (AAIM), American Psychotherapy Association (APA) National Board for Certified Clinical Hypnotherapists (NBCCH) and American Board for Certification in Clinical Education and Training (ABCCET). He previously also served as an Accreditation Commissioner for AAIM, and is the author of Integrative Medicine: Setting-Up-A-State-of-the-Art Practice program published by the Biofeedback Federation of Europe (BFE) that is now distributed worldwide.

In addition, Dr. McCarthy was honored with a plaque by the American Association of Integrative Medicine (AAIM) for being a Featured Lecturer at their Executive Summit in Santa Barbara, California (August 2015), and that same year served as a Consultant to the Chicago Cubs organization. He also previously worked as a Consultant to the Myrtle Beach Police Department and various other medical and law practices throughout the greater Myrtle Beach region. Several years ago, he also became the first clinician in the country to receive Board Certification in Pediatric Integrative Medicine granted by the American Association of Integrative Medicine (AAIM). More recently, Dr. McCarthy became a Clinical Affiliate of the Neuronic company in Philadelphia, Pennsylvania whoakes transcranial photobiomodulation equipment and systems to help patients struggling with dementia and many psychiatric disorders.  

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​McCarthy Counseling Associates P.A.
4603 Oleander Drive, Suite 2
Myrtle Beach, SC 29577